Daniel KozmaDigital designer for branding agencies
I'm a Budapest-based designer with over ten years at the intersection of brand and digital. I partner with branding agencies to turn identities into digital systems, websites and products — defining the UI language, building the design system and taking the work through to developer hand-off. I've worked on high-profile projects with Pentagram and Bakken & Bæck.
Based in
Budapest, Hungary (CET)
Working
Freelance, remote
Portfolio
Strategic clarity
I look behind the brief to define what will have the greatest effect for the brand, and shape scope, timelines and a clear process with the agency.
Confident delivery
I take ownership of the digital side end to end, transparently and collaboratively, so the agency team can stay focused on the creative.
Lasting impact
I embed the brand into digital structure, behaviour and systems — a foundation the client can build on, scale and extend long after launch.
Digital design for branding agencies
2021 – Present
Freelance digital designer and digital lead, embedded in agency brand teams. I define how a brand looks and behaves in digital, design the system behind it and deliver websites and products through to development.
Pentagram
Digital Lead · Digital Designer
2021 – Present
Bakken & Bæck
Digital Designer
2024
CM.SUPPLY
Digital Designer
2022 – 2024
Xsolla
Pentagram · Digital Lead
Leading the digital side of the rebrand of the global video game commerce company. From website content and wireframes to a UI language and design system — colour, type, motion and interaction — with coded prototypes for the website and product.
Isomorphic Labs
Pentagram
Digital presence for the AI drug discovery company: a modular hub to showcase their research and position them as thought leaders. Prototypes from wireframes to dev hand-off, built on a scalable component and variables system in Figma. Currently working on the next phase.
Cohere
Pentagram
A living digital language inspired by organic systems. Defined the digital look and behaviour of the brand with the brand team, and designed the playground, where users try the product for free.
HeyGen
Branding agency
Digital design for the AI video platform's brand, translating the identity into web and product.
Also
Univers (Pentagram) — UI language for renewable energy software · Mastory · Injective · Places to Grow
Direct client work
2016 – 2021
After art school I worked directly with clients in culture, architecture, music and retail, across identity, print, spatial graphics and web.
Independent designer
Self-employed
2016 – 2021
Diaméter Collective
Co-founder, Graphic Designer
2016 – 2019
acb Gallery
Graphic Designer, Budapest
2020 – 2021
Dubai Collection
Website and online exhibition design.
acb Gallery
Identity, website and book design, including exhibition catalogues and artist monographs.
Paragram Architects
Wall graphics for metro stations across Budapest, realised in printed glass, mosaic and other techniques.
Sekhina
Identity and design of a complex online store.
Gábor Lázár
Identity, record sleeves and merchandise for the electronic musician.
UI language & guidelines
Guiding principles that keep new work true to the brand as it evolves.
Digital design systems
Components, tokens and patterns that carry the brand's UI language.
Web & product design
Brand experiences that balance expression, usability and technical reality.
Prototyping
Figma and coded prototypes for motion, interaction and client sign-off.
Royal College of Art, London
MA Visual Communication
2016 – 2018
Moholy-Nagy University of Art and Design, Budapest
BA Graphic Design
2013 – 2016
Figma · Webstudio · HTML/CSS/JS prototyping · AI-assisted prototyping · Adobe Creative Suite
LanguagesHungarian (native) · English (fluent)
“Daniel delivered one of the best structured Figma files I ever got in my entire career, I worked with a bunch of studios and his work was top!”
Marcin Nogal, Lead Developer at Ratio — Isomorphic Labs
“Daniel was a springboard for our team, whenever we got stuck he moved us forward with new ideas. Some of his designs were unlike anything I've seen before, yet they worked great.”
Jonathan Quaade, Digital Lead at Pentagram — Cohere